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Develop actionable plans to meet
business growth goals. We look at your current business
situation and identify specifically where new business will come
from, and how best to position your business to capture the
growth. Additionally, we ensure that all of the
marketing mix elements and operational plans support your
overall growth strategy. Please see our
approach to strategy and
marketing plan
development for details on how we attack these projects.
Related to these activities, we can also help you:
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Position or re-position your
products or business - to ensure that you are delivering what
customer's want and need
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Develop sales tools and promotional
materials that reach the right audience and send the intended
message
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Build financial models around your
strategy to determine return on investment and cash flow
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We have strong credentials needed to help
you develop your business and marketing plans. We can deliver your
plan at lower cost than in-house alternatives or larger
management consulting firms. Our creativity is drawn from a variety of
industries and business situations. The functional expertise you
need is more
efficiently drawn from external sources.
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Serve as additional resources to
execute marketing plans and deliver on business objectives.
We are experienced business professionals and we can run
specific marketing campaigns, manage specific projects, or serve
as members of your marketing team. Think of us as
additional marketing resources for your business.
Additionally, if your company does not have a full-time
marketing function, we can efficiently provide these services.
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Direct sales
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Promotional campaigns
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Web based campaigns |
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Run new
product development projects using a disciplined stage and gate
process to minimize risk. We can manage your specific
new product development efforts to maximize the likelihood that the end-product
will meet the customers' needs and wants, with the goal of technical and commercial success. We can also help
you manage your active R&D efforts to help ensure that your
portfolio is consistent with your strategy plan and will deliver
the intended business results. We can also help you set up
your NPD process and strategies.
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Manage NPD Projects
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Develop your NPD process and train
your organization
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Portfolio management |
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Evaluate and structure potential acquisitions or other business development deals to
maximize return on investment. Acquisitions and other
business development projects are infrequent activities for most
companies. We can help you identify targets, evaluate and
structure potential deals, plan and conduct due diligence and
plan integration. We can manage specific efforts or serve
as members of your business development, due diligence or
integration teams. |
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Provide your organization with the tools to meet your business objectives.
Functional expertise comes from repeating the same types of
projects and learning as you go. Most companies don't
change strategies or positioning that often, so it is difficult
to develop this type of expertise. We can help your
organization on a project basis or set up specific training
sessions for your marketing organization.
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Positioning and branding (what
benefits your customers' get)
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Market segmentation (where are the
opportunities)
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Strategy development (where new
business will come from)
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New product development and
portfolio management |
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Contact:
info@vandelaymanagement.com |
Copyright ©
Vandelay Management, LLC (2006-2014) |
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